Tiger HR becomes Electra HR
Introducing Electra HR. The new name for Tiger HR.
They’ve grown tremendously since they were formed 3 years ago and the time was right for a new name (and brand identity!) to better represent who they are today.
The lightning icon acknowledges that the company name takes inspiration from Electra the Greek Goddess of the Sea Clouds.
To bring the brand to life we created a colour palette featuring strong aqua and coral tones inspired by the Sea.
You can see the brand in action here: https://electra-hr.com/