Brand Launch: Woodbridge Heating & Bathrooms
We’re delighted to be able to share our recent project for Woodbridge Heating and Bathrooms
We were tasked with creating a brand identity, that was sophisticated and that acknowledged the fact they are proud of their connections with the Suffolk coastal town of Woodbridge.
The brand features a very subtle grey-on-grey primary colourway, with two additional colours being used to colour code the services they offer.
The logomark features a simplified escallop motif inspired by the 3 silver escallops on the town crest. They are said to reference the arms of Thomas Seckford, who was a member of parliament and a senior lawyer at the court of Queen Elizabeth I, as well as referencing the town’s maritime interests and its long history as a port.
The motif has also been used to create a repeating pattern that can add texture and depth to marketing material. We particularly like the understated grey-on-grey van design which featured matte vinyl on metallic paintwork. We’d be quite happy to have it parked outside our office during an installation – but then again we’re biased.
To see more visuals from this project head over to our socials.