Fusion Tech UK

Future proofing an IT Start-up

The Client

Fusion Tech UK is an Essex based IT Start-up company which offers a full range of IT services to ensure people get the most from their smart devices. Targeting home users and SMEs the company offers its services on monthly retainers or as ad-hoc support.

With a company mission to enable its customers to always get the best out of their technology, founder and Managing Director, Jamie Graham, brings a wealth of knowledge and experience from a variety of IT support and procurement roles.

The Brief

• Re-brand, using their over complicated original logo (created overseas) as a starting point
• Make the logo responsive so it works on all platforms
• The brand needed to feel trustworthy and professional
• Develop a way of showcasing all the different services they offer

The Solution

A simple logo is often easier to recognise and remember and is certainly more responsive across different platforms. Simple does not mean boring, in fact it’s usually more stylish and contemporary, so we created a simplified F icon to sit alongside a modern san serif typeface. We then used this icon to develop a set of colour coded services logos and utilised iconography (inspired by the original logo) to form part of the branding.

We allowed supporting imagery and text to tell the story of who Fusion Tech is and what they do rather than trying to say everything with a logo which is a common mistake for start-ups.

Supporting small businesses and start ups is always very rewarding for us as a design agency and advising our clients to help them avoid making common mistakes that can have a long term negative impact on their brand brings them additional value for money from our services.

Deliverables

• Logo & Brand Identity
• Business Cards
• Brochure