Hair Ministry is a well-established Ipswich based hair and beauty salon chain with four salons in the region. Offering a full range of hair and beauty services, the company is well known locally and wanted to refresh their brand as part of their expansion, following the opening of a new salon.
• Brand refresh to coincide with the opening of their new salon in Kesgrave
• Update colour palette to reduce the use of black and hot pink
• Needed to work alongside existing branding as the other three salons had seen extensive investment in the shop frontage that wouldn’t be changed for a long time.
Working alongside existing branding can bring its own challenges but is often a sensible option when significant investment has recently been made, as was the case with Hair Ministry shop frontages. We retained the logo mark typography and updated the crown logo by using a simplified single colour to ensure it was more responsive and agile.
We created a more mature colour palette featuring pastel shades alongside a dark grey and introduced retaining boxes for headers, so they draw attention without dominating layouts.
• Logo & Brand Identity
• Appointment cards
• Social Media Content
Case Study, Hair & Beauty
28th January 2021