Kate Everett, Managing Partner of TWI, says: “The Citipost Mail brand had to become people-focused, to centre on brand expertise in a way that shows that quality is delivery by extraordinary people. Citipost Mail’s people are extremely skilled at translating complex industry jargon into simple, helpful communications. This language was integral to the brand guidelines and marketing communications, from the client communication strategy to in-house messaging.”
David Bradford, Head of Marketing at Citipost Mail, says: “The reasoning for replacing the single agency strategy was to swap mediocrity for specialism, to enable us to optimise high-quality innovation quickly in order to adapt to a fast-moving marketplace. This required a high level of collaboration and teamwork between agencies, which we definitely achieved on this project.”
David continues: “The new brand goes to the heart of Citipost Mail, representing our people, in particular their passion, expertise and pride in the services delivered by Citipost Mail. The new portfolio of brand assets also gives each employee a clearer sight of the company’s overall brand vision, which enables them to do their job more effectively.”
The winners of the 2020 Personnel Today Awards, which celebrate the best in HR throughout the UK, will be announced at Virtual Ceremony broadcast live to the homes and workplaces of finalists on Thursday 26 November from 4 PM.
View the Citipost Mail brand at www.citipostmail.co.uk or visit GCD www.gcd.agency or TWI www.twi.agency