The perfect accessory for socially distant networking

If you’d said to us 12 months ago that “Contactless Business are going to be big news in 2020” we would have taken some serious convincing, but lone behold here we are, showcasing a recent contactless business card project we completed for Suffolk based West View IT.

2020 has thrown up some challenges we weren’t expecting to face any time soon, but all of a sudden being able to give someone your number without handling a business card or them mishearing your details as you try and speak through a face covering is actually a really good idea.

West View IT decided that they wanted to make use of the same RFID technology used for contactless debit cards to create a contactless business card. Simply tap  or hover the card over your smart phone and you’ll be prompted to save the holders details as a new contact. What could be simpler?

The design features the full West View IT colour palette as well as spot UV varnish, so they grab your attention even before you’ve showcased how clever they are.

To find out more about contactless business cards, get in touch.

New Your Telemarketing Premises

In September Bury St Edmunds based Your Telemarketing moved into new premises, and asked us to get involved with making their new location on Well Street feel a bit more like home.

We resisted temptation to wrap walls in vinyl and instead created a total of 6 large format on-set wall display boards featuring artwork from their existing promotional material. Safe in the knowledge that they can be easily updated in the future.

A big thank you to Coastline Graphics for their help with production and installation.

In the news: Citipost Mail, GCD and TWI shortlisted for UK Branding Award

Source: https://www.uknewsgroup.co.uk/

Citipost Mail with The Write Impression (TWI) and Guy Clubb Designs (GCD) has been shortlisted for a national award celebrating the significant impact of shaping the perception of corporate identity can have on employee engagement and recruitment.

The marketing collaboration, based respectively in Derbyshire, Essex and Suffolk, has demonstrated the capabilities of remote working to make the final shortlist for the Employer Branding Award at the 2020 Personnel Today Awards.

The Employer Branding Award recognises organisations that create a flexible, accessible company identity that ultimately presents somewhere people want to work. The award is judged on the creation and maintaining of this identity, as well as its impact on employee engagement levels, retention and recruitment.

The new Citipost Mail brand, created in collaboration with creative agencies TWI and GCD, consulted a series of internal focus groups involving members of staff to ensure the new branding represented the organisation’s people, and what it is like to work for Citipost Mail. The results have been overwhelming, as Citipost Mail has enjoyed significant improvements across the board following their new brand, ranging from a 100% increase in applications for job openings to 280% growth in LinkedIn engagement and 95% more sessions on the Citipost Mail website.

Guy Clubb, Founder and Lead Designer at GCD, says:

“The challenge was to create a brand that embodied what makes any organisation what it is – the people that work there. Working with the employees to create a visually compelling brand that they feel represents them and Citipost Mail, was a really satisfying experience. Plus, being shortlisted for the Employer Branding Award goes to show how much we’ve achieved with Citipost Mail’s new brand and to win would cement that.”

Kate Everett, Managing Partner of TWI, says: “The Citipost Mail brand had to become people-focused, to centre on brand expertise in a way that shows that quality is delivery by extraordinary people. Citipost Mail’s people are extremely skilled at translating complex industry jargon into simple, helpful communications. This language was integral to the brand guidelines and marketing communications, from the client communication strategy to in-house messaging.”

David Bradford, Head of Marketing at Citipost Mail, says: “The reasoning for replacing the single agency strategy was to swap mediocrity for specialism, to enable us to optimise high-quality innovation quickly in order to adapt to a fast-moving marketplace. This required a high level of collaboration and teamwork between agencies, which we definitely achieved on this project.”

David continues: “The new brand goes to the heart of Citipost Mail, representing our people, in particular their passion, expertise and pride in the services delivered by Citipost Mail. The new portfolio of brand assets also gives each employee a clearer sight of the company’s overall brand vision, which enables them to do their job more effectively.”

The winners of the 2020 Personnel Today Awards, which celebrate the best in HR throughout the UK, will be announced at Virtual Ceremony broadcast live to the homes and workplaces of finalists on Thursday 26 November from 4 PM.

View the Citipost Mail brand at www.citipostmail.co.uk or visit GCD www.gcd.agency or TWI www.twi.agency

55 years of industry experience

What a way to start the weekend! A lovely pub lunch at The Brook Inn, Washbrook – and more importantly, it was the first time Team GCD have all been the same room since mid March.

James and Guy were joined by Carl who officially joined the team last month. We used all of our fingers and toes to work out that GCD now have over 55 years of industry experience in house.

To top things off Rob Welham dropped by to mark the occasion with his F1000 Jedi Racing Car proudly displaying our logo on the side.

Definitely ending the week with big smiles all round.
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